Marketing and Communications Coordinator

Job Description

• Develop and execute comprehensive marketing plans to drive student enrollment, engagement, and retention.
• Create compelling content for digital platforms, including social media, website, and email campaigns.
• Manage social media accounts and engage with followers to enhance brand visibility and engagement.
• Coordinate the production of marketing materials such as brochures, flyers, and promotional videos.
• Collaborate with various departments to ensure brand consistency and messaging alignment.
• Conduct market research and analyze trends to identify opportunities for growth and improvement.
• Organize and promote university events, workshops, and webinars to attract prospective students.
• Monitor and report on the performance of marketing campaigns using analytics tools.
• Stay updated on industry trends and best practices to optimize marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in marketing, preferably in higher education or a related field.
• Strong written and verbal communication skills with a keen eye for detail.
• Proficiency in digital marketing tools and platforms such as social media, email marketing, and content management systems.
• Creative thinking and ability to generate innovative ideas for marketing campaigns.
• Excellent project management skills with the ability to prioritize and meet deadlines.
• Strong analytical skills to interpret data and make informed marketing decisions.
• Ability to work collaboratively in a team environment and foster positive relationships.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package including health insurance and retirement plans.
• Professional development opportunities to enhance skills and knowledge.
• Vibrant and inclusive work environment with opportunities for growth and advancement.