Job Description
University TNC is seeking a dynamic and creative Marketing and Communications Coordinator to join our team. In this role, you will be responsible for developing and implementing strategic marketing initiatives to promote the university's programs, events, and brand.
Job Description
- Develop and execute comprehensive marketing plans to drive student enrollment, engagement, and retention.
- Create compelling content for digital platforms, including social media, website, and email campaigns.
- Manage social media accounts and engage with followers to enhance brand visibility and engagement.
- Coordinate the production of marketing materials such as brochures, flyers, and promotional videos.
- Collaborate with various departments to ensure brand consistency and messaging alignment.
- Conduct market research and analyze trends to identify opportunities for growth and improvement.
- Organize and promote university events, workshops, and webinars to attract prospective students.
- Monitor and report on the performance of marketing campaigns using analytics tools.
- Stay updated on industry trends and best practices to optimize marketing strategies.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in marketing, preferably in higher education or a related field.
- Strong written and verbal communication skills with a keen eye for detail.
- Proficiency in digital marketing tools and platforms such as social media, email marketing, and content management systems.
- Creative thinking and ability to generate innovative ideas for marketing campaigns.
- Excellent project management skills with the ability to prioritize and meet deadlines.
- Strong analytical skills to interpret data and make informed marketing decisions.
- Ability to work collaboratively in a team environment and foster positive relationships.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive benefits package including health insurance and retirement plans.
- Professional development opportunities to enhance skills and knowledge.
- Vibrant and inclusive work environment with opportunities for growth and advancement.